Take a look at this recent ad by Westin. If you took off the copy at the top and the bottom of the ad, what would you think it is for? Probably the New Balance shoes because that is what stands out most with their red color on the background of everything else white. The only connection to Westin is the fact that Westin is offering you to rent out New Balance shoes and clothing when you stay at a Westin hotel to make you have to pack less.
Though do you really think higher class individuals that would be staying at Westin hotels would be wanting to rent clothes and shoes? Think about how you feel when you go to the bowling alley and have to put on those rather smelly, old bowling shoes that you know hundreds of other people have worn. Not sure how well this one is going to work for Westin...
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