Product packaging - new Starbucks fruit beverage

Some of the most interesting marketing illustrations come from experiences in everyday life. I was drinking the new starbucks refresher drink that is a mixture of sparkling fruit drink and green coffee bean extract. I was given the bottle from a friend but probably never would have purchased it in the first place.

I am not a coffee lover, and the label on the front of the can states it contains green coffee bean extract. Nowhere on the front does it tell you that the drink will taste only like fruit and not at all like coffee. That is a huge deterrent and mistake for starbucks as they try to attract a new audience with this beverage. Remember, advertising is only one component of a complete marketing package.