Chobani social marketing

Interesting article just came out about Chobani and the company's social marketing efforts. Read about it here: http://m.entrepreneur.com/article/223999. There are some key points to pull out of this. First, notice the active and immediate engagement with posters. Second, notice that not all posts are directly related to the product. Think about things related to the consumer's lifestyle rather than constant hard selling of your product. And third, note the integration of social media platforms. Nice job, Chobani.