I really enjoy reading articles about how companies employ non-traditional means of promotion. In a recent article (see the article here), I read that Kellogg is giving away bags of their new chips for customers visit one of their temp stores and make a tweet about the chips. Word of mouth (customer to customer) communication is the most effective, most trusted, and longest lasting form of promotion a company can get. Why not encourage the customers with some free chips to help spread the word of mouth. This could also be seen as a form of stealth marketing (basically undercover marketing), which has been found to be extremely effective. Many companies could take some advice from Kellogg's strategy.
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