When we think of marketing and advertising, we often think of traditional bricks (physical) or clicks (online) stores or traditional advertising in the form of print ads, video commercials, or radio ads. It's when a company breaks out of the clutter of tradition that marketing can be extremely effective.
I saw just that today walking around a university campus where students were preparing to start back up with fall term classes. Best Buy had set up a large tent near campus that allowed students to actually purchase Best Buy products on campus - computers, TVs, all sorts of connection cords, even soda making machines. Everything to "pimp" out that new dorm room or to pick up a last minute essential. Instead of advertising store sales and trying to draw customers to the store, Best Buy simply brought the store to the customer. Genius. I'm sure Best Buy had to pay a pretty penny to get that position on campus, but I am also sure it was worth all their money. Even if a student or parent did not buy anything from the on campus make shift Best Buy store, the giant tents act as a huge piece of reminder advertising. Good going Best Buy.
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