I just went wedding dress shopping with a friend and was reminded just how much marketing influences our lives in so many ways. Not only in advertising, but sales personnel have a large impact on our buying decisions. We initially went to a store because of a sale (and anyone who has shopped for a wedding dress recently knows just how expensive this can be... thousands upon thousands of dollars). We got to the store and looked through the sale rack, identifying dresses that looked good on the bride to be. Then the sales attendant proceeded to show us the most expensive dresses, set up a fitting room for the bride to be, and proceeded to bring her the dresses that she wanted to try on. Of course, as you might guess by now, the attendant NEVER brought over the dresses that were on sale. Think back to the latest time that you were drawn into a store because of a sale and the sales clerk ended up upselling you to the next best item. Once you've tried on these more expensive options (especially for an important special day like a wedding), it's hard to go back to the cheaper, lower quality sale dresses. Very tricky, yet smart.
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