Coke and Anti-Obesity??

First off, just saying these two words in combination (coke and anti-obesity) seems completely incongruent. We know that Coke really doesn't care about reducing the obesity epidemic. If they did, they wouldn't be selling soda, placing it in the schools when schools have no choice but to accept in an effort to find funding for educational programs, and continue to push their product to consumers of all ages. Yes, the ad features skinny arms, but that's about it. If they really wanted to fight the obesity epidemic, they would make an effort to reduce sugar, make bottle sizes smaller, take vending machines out of schools, and encourage smaller consumption. However, that is not in their best interest financially. So what are they to do? The answer isn't banning soda completely or closing down all companies producing soda because a treat every now and then is ok. The answer instead is educating consumers for less consumption, not using soda as a way to fund educational programs, and emphasizing their healthier alternatives more often than their non-healthy bottles of fizzy sugar water.