Superbowl commercials

Isn't it interesting that many of the most interesting and engaging commercials from the Superbowl had strong emotional appeals? Take the Dodge Ram commercial telling the story of farmers or the Jeep commercial telling the story of military members returning from war. Although many say that the Superbowl is targeted all at men, these commercials have strong appeals that apply to the woman in the room as well. It's clear that humor is not the overwhelming winner in Superbowl commercials now. Also interesting that both of these top commercials had religious undertones. In a time when the nation is claiming to be growing more and more agnostic, these top two commercials both mention God and religion. Why? Is their target market religious? Does stating them somehow state quality in the reputation and values of the company? Or rather is it just a strong match to the emotional pull of the commercials? In any case, nice job with the emotional appeals - many wet eyes during the Superbowl commercials this year.