Apple do not disturb ad

Creative ad by Apple came out recently emphasizing the "do not disturb" feature on the phone. Although creative, I do question how relatable this is. Why would you dream of the williams sisters playing Ping Pong? This is attempting at a humor appeal, but it did not come across as extremely humorous. Top this off with the fact that Apple's "do not disturb" feature did not work for many over New Years when the ad was running, and this was not as great of a hit as many had thought.