Is it concerning to anyone that Costco is marketing for the end of the world? Every little event now is turned into a reason to market - whether it's holidays (yes, think of what Christmas has turned into) or even the end of the world supposedly coming today. Now Shelf Reliance is offering a year supply of food through Costco, which is a great way to live after the end of the world comes and you are still here. Yes, it has other purposes too, but the bigger picture is scary that every little event today is turned into a marketing opportunity. Take Black Friday which is now becoming Black Thursday as another example. I am all for marketing, but marketers need to learn their boundaries, but companies would be much better off in the consumer's eyes if they acknowledged the importance of holidays and events again and stopped making them into one big selling event.
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