A recent Expedia ad is gaining traction and popularity in the media (see ad here). It builds off of Expedia's Find Your Strength Campaign. The ad is quite emotional yet empowering in talking a cancer survivor's journey as well as the journey of another cancer patient who did not survive. Expedia is using this to liken the journeys that we travel on to the travel that Expedia can take you on.
It has a powerful emotional pull, though does anyone else see the similarity between this and the recent Facebook commercial relating Facebook to chairs? Facebook's commercial got trashed in media outlets around the world for being abstract and not a true celebration of now having 1 billion users. Of course, the Facebook ad did not have the benefit of this recent Expedia ad with reference to the emotional appeal, but both are abstract. In any case, it may show that Expedia cares for the journey of others, but I still wonder if this is going to contribute to increased brand awareness or sales.
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