We all are ending up in the store these days picking up groceries or continuing our holiday shopping. It is interesting to look around at the point of purchase (POP) displays throughout the store. How do you notice these changing for the holidays? Why are displays placed where they are? Take time to really look at the difference between items that are on displays and on the shelves. Which do you see consumers grabbing for more? In a recent trip to Fred Meyer (grocery store mainly based in the northwest US), there were over eight POP displays in the middle of the main aisle leading to the checkout stands. I didn't see them flying off the displays and into carts today, but I am sure they will be as it nears closer to Christmas. Yes, it may cost more to create the POP displays or, in some cases, pay the stores an allowance of some sort to put up the display, but having your product right in front of the consumer's eyes is of great benefit to your product.
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