Yes, this was really popular back in May, but I think it's a great viral ad to watch again (watch it
here) or see for the first time if you haven't seen it yet. The ad went viral because of Kyrie Irving, but the question is... can you remember the brand that the commercial is for? So often we find awesome commercials or viral adverts but can't remember the brand. I'm sure this commercial cost tens of thousands of dollars just to shoot and to have a celebrity endorser. However, Pepsi Max is only featured in the hands of a few audience members and then again in Kyrie's hands at the end of the video when showing the 4 hours prior shot. Yes, the brand is at the end (which is referred to as a recency effect in marketing), but is that enough to leave the viewer talking about Pepsi Max instead of Kyrie Irving?
I want to bring notice to an interesting tagline near the end of the video: "a zero-calorie cola in disguise". Finally connects the disguise of Kyrie Irving to Pepsi Max. However, this point could have been brought out more in the video. In any case, a very effective viral ad in the sense of drawing viewers but not so effective in drawing attention to Pepsi Max. Thoughts? Disagreements?
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