Most of us would never think of a vending machine as an advertisement, but they really are an advertisement for the products they contain (think about Pepsi or Coke vending machines with branding covering the machine). I found this one in a public high school over the weekend and found it particularly interesting. Note the "healthy" label on the vending machine, yet it contains gummy words, chocolate cookies, and rice krispie treats. Another example of contextual priming (where the context around an item influences evaluation of the item). Isn't this bad that vending machines in public schools are advertising highly sugared sweets as healthy???
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