Anyone who found themselves on Facebook or Youtube yesterday (April 1) was likely to see the bacon Scope commercial (watch it here) featuring a new flavor of scope that is bacon flavored and sizzles in your mouth. Yes, pretty disgusting. However, this attracts consumer attention and is a great way of interacting with the consumers. April Fool's Day is a great day for marketers to entertain consumers with phony product offerings (e.g., Scope bacon or REI's line of outdoor products for cats), while also drawing attention to the brand and reminding consumers why the brand has that "cool" factor. Of course, this needs to be done tastefully, and companies should be very cautious about making actual new product introductions on this day.
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