When are you tweeting?

Are you a 9-5 tweeter? Only found tweeting Monday through Friday? Or perhaps you only tweet once a week, once a month, or even less often. Engagement truly is the key to success on social media. Are you engaging your consumer - BUT it also matters when you are engaging. Will consumers be looking at your tweets (or other social media posts) at the time that you are posting them? Definitely something to consider. You should move to the consumer, not require your consumer to move to you.