I'm writing a book with a colleague on religion and marketing - a topic that is not often talked about, yet religion plays a huge role in everything we do (whether or not you are religious). In the process of writing this book, I find myself attracted to any news article relating to the topic. Today I came across an AdWeek article talking about how a new site is trying to track God on Twitter (read it here). Yes, you may laugh about it, but it is actually quite interesting. You can see where people are mentioning God the most, see how it relates to relationships, and how God gets used in everyday language including in discussions of past purchases. Definitely good for a brand to know. Having an idea of whether your target market is religious or not will help you tailor marketing to your customers' needs, and more importantly, not offend certain customer segments.
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