Has anyone seen the recent Liberty Mutual commercial? Watch it here. The music sounds like you should be in an elevator, but the commercial is all about people getting in accidents or otherwise damaging their vehicle or surrounding property. They could have thought of many types of music much more appropriate for the commercial. Granted, the song used in the commercial is titled "humans" which is slightly comedic, but their song choice is still poor.
This reminds me of a comedy I saw a few months back talking about popular brands and new song choices that would be good. Quite funny. Here's the link to the comedy video. There is a vast amount of research showing how song choice, tempo, pitch, etc. influences evaluation of advertisements. In this case, Liberty Mutual would have benefited from either no music, suspenseful music, or very slight background music that is almost not perceivable. Also, they could have benefited greatly from some market research beforehand.
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