Non-traditional marketing communications

This is a short post as I type this from my iPhone (note how me just saying this is an endorsement for the phone). Anyhoo, isn't it interesting how marketing communications are all around us? Found this one today with Fred meyers. Sponsoring a tide book - breaks through the clutter of traditional advertising and definitely a clear brand statement for the company. As you meander through everyday life, stop and think about all the non-traditional marketing communications around you.