I am not quick to say an ad is great because so many ads have many flaws. In marketing, and specifically ad development, it is important for all elements of your ad to contribute to the message you are trying to convey. So many ads have random backdrops, misplaced people, music that doesn't fit, and I could go on and on with other failures.
I must say though, I am impressed with this latest spot that Gatorade put out. Watch it here. This ad spot featuring Usaih Bolt (Olympics winner of the 100 and 200 meter men's sprints) talks about how Gatorade did not sponsor the Olympics, did not have ads around the Olympics, did not hand out swag at the event, or anything of the like. Rather Gatorade was used by real athletes to fuel their bodies. That's a powerful message that breaks through the clutter of traditional advertising. Nice job Gatorade.
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