I love hearing about guerrilla marketing techniques. Although this example with the Dollar Shave Club is through a more formalized beardvertising advertising program, I would definitely classify this as guerrilla marketing given its extremely unusual nature and low cost. Dollar Shave club is well known for unusual, shocking ads and now they have transitioned to have stickers on long beards to attract attention in public. They are still going to face the consumer reactions of - "is this really real?", but a great way to get the word out, nonetheless.
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