Advertising frequently using anthropomorphism to imbue human like attributes to non-human objects. You see this often in car ads as the cars seem to have a personality of their own - desiring to be loved and cared for. This ad by the Keep America Beautiful campaign uses a similar tactic in suggesting that the water bottle has a mind of its own and desires to end its life by being recycled. Many may think this is strange, but research shows that anthropomorphized objects are more attractive than non-anthropomorphized objects. Neat to see non-profits taking on the marketing tactics of for-profit companies to try to increase sustainable behaviors.
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