A bit of local marketing for today around the University of Oregon. ESPN Gameday is going on today (the 17th of November) in the heart of the University of Oregon campus. I find it particularly interesting that the Home Depot and Cheeze-Its are the sponsors for the event. First we must ask, what do these have to do with football? Yes, men who watch football may be likely to visit the Home Depot... and eat Cheeze-Its? Kind of strange. Yes, great advertising to a campus of about 23,000 students. However, was Home Depot necessarily the best major sponsor for the event? The University of Oregon colors are green and yellow with orange being one of the colors of the main competitor for the University of Oregon ducks. Yes, Home Depot may be the national sponsor for the gameday events, but students seeing the color orange may instantaneously associate Home Depot with their rivals. It's a small similarity but could have a big influence. In any case, just a reminder that sponsorship is another form of marketing communication that is often forgot about.
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