As stores began opening earlier for "black friday" this year than ever before, initial stats from Black Friday show that sales are down on one of the biggest shopping days of the year. Obviously, some of those sales are pulled over to Thursday as retailers keep trying to beat one another out. Retailers argue that the new strategy is better for all allowing people that enjoy staying up late able to get deals in the evening and people that enjoy getting up early able to get deals in the morning. However, retailers are NOT thinking of the consumers. As each retailer fights to open earlier than the previous retailer, it is just a fight to get the consumers' dollar before the competitor gets it. But how are consumers feeling about it? What is happening to a great holiday that consumers have to be thankful for the things in their lives? Marketing is beneficial for businesses to enhance awareness and provide incentive to purchase the business' products, but there is a point when the business crosses the line of helping the consumer. Is entreanching on Thanksgiving day helping or hurting the consumer? In my opinion, retailers need to realize where they need to draw the line. Thanksgiving is a holiday. Consumers enjoy having this holiday. Allowing consumers to fully enjoy a holiday with family will help consumers to be in a better mood and enjoy shopping more. Plus, respecting the consumer and the holiday may encourage the consumer to have an attitude of your company as more respectful and a place where they would rather shop.
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