McDonalds has been trying to follow the natural trend to make their products appear more natural in the public's eyes. Take a look at the article and video here as an example of how McDonalds Canada is showing consumers the production of the french fry from potato to McDonalds fast food joint. Yes, these fries may come from actual potatoes, but that does not make them healthy... that's a huge concern I have with commercials like this. Consumer thinks, oh, potatoes are healthy, but NO! Not after they are deep fried in vegetable oil. And then doused in salt. Yes, he shows that there is only about a tablespoon worth of salt on four medium fries, but this one tablespoon of salt contains over 2,000 milligrams of sodium - just about what a person is supposed to consume on average for an entire day. On a positive note, it is neat how it appears that the narrator is taking the consumer through actual consumer questions, but this still does nothing for me as far as improving the image of McDonalds. Okay, so your fries are made from potatoes. That doesn't make them healthy or natural. And besides, how many consumers are going to spend 5 minutes of their time (besides some of us marketing geeks) to watch about McDonalds french fries being produced from the potato to the fast food joint?
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