Monday, October 29, 2012

Hiring an an ad employee

I talk a lot about what makes good advertising but don't mention much the process of actually getting a job in the advertising industry. Wieden and Kennedy (pronounced why-den not wee-den) is one of the larger ad agencies in the country with one of its main headquarters in Portland, Oregon. They are famous for producing the Old Spice campaign, among others. It's interesting to see the tasks (as a potential employee you can choose one or more to write a case study on) they ask potential employees to complete for the possibility of being a social strategist. Any takers?

• Challenge 1 - Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
• Challenge 2 - Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
• Challenge 3 - Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
• Challenge 4 - Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
• Challenge 5 - Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: "BLUEFUDGE," "HAMMERPANTS" and "GREEK YOGURT."
• Challenge 6 - Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
        #1: "Wait. What are you doing?"
        #2: "Trust me. This will be fine."
        #1: "Ok. Go ahead."
• Challenge 7 - Get recommendations on LinkedIn from at least three other people trying to get this job.
• Challenge 8 - Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don't have to be good.
• Challenge 9 - Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
• Challenge 10 - Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.

2 comments:

  1. Is there a listing of the most highly rated advertising agencies grand rapids mi? We're looking particularly for one that can help increase our presence on the internet.
    advertising agencies grand rapids mi

    ReplyDelete
  2. I am not familiar with the grand rapids area, but if you are looking for big name companies, you can check out this list that Forbes made: http://www.forbes.com/sites/marketshare/2012/08/22/7637/.

    ReplyDelete