Just saw an interesting news bit on the "Ghost Burger" - a burger that is filled with religious references. It has a communion cracker on top and flows with red wine that is supposed to be similar to Jesus' blood. Is this a new tactic at marketing to the religious? Or is it to make a mockery of religion? This is a very risky move. Religious consumers hold strongly to their values and decreasing the sacredness of these values (i.e., turning it into a regular consumption product) will likely cause the religious to turn against this burger. And why would someone that is not religious want to purchase such a product either? Bad move.
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