Anyone that knows me would know that I am partial to guinea pigs. They're cute, don't have many bad sides, and are otherwise tame pets to own. I've mentioned before that there are three things in advertising that sell more than anything else: sex, cute babies, and cute animals. This commercial by AT&T falls into the cute animals category with talking guinea pigs (watch it here). Clever, but at the same time, the clipping between scenes gives it more of an amateurish feel. Cute animals can attract attention but they can only go so far. More movement in those piggies, less fake looking mouth movements, and perhaps some music really could have livened up this clip a bit. Authenticity is definitely key in advertising these days - does this seem like authentic pig moves? Does this increase AT&T's perceived authenticity as a brand?
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