Most people are familiar with the initial Dollar Shave Club ad (view it here if you haven't). It's received over 10 million views on YouTube, capturing much of the attention from the unusual nature of the ad. The ad breaks away from the clutter of traditional ad and leaves you saying "what was that?!?" yet at the same time appreciating a break from the traditional feel of advertising. So where is Dollar Shave Club going from here? They are now stepping into the men's toiletries market further with One Wipe Charlies - essentially men's rear wipes. A humorous new video (watch it here), however I'd like to see them break into this niche market successfully. They would need to create new demand for this product, which I feel is unlikely. Do you really think you'll start to see men carrying around rear wipes with them so they can use these instead of toilet paper? Maybe the new market needs to be murses (men's purses) so they can carry all their new toiletries with them, at least according to the Dollar Shave Club.
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