Marketers use appeals in advertising to attract consumers' attention. Emotional appeals can have some of the strongest and most sincere advertisements (if done well). Other types of appeals we see are fear appeals (though can sometimes be overdone), humor appeals (good to draw attention and get a chuckle, but can easily leave the consumer not even remembering the brand name), and also informational/rational appeals (just giving the facts, such as the case with computers and cars). I see emotional appeals frequently in advertising, and this ad by Robinson's juice (watch it here) particularly caught my eye. There is something about the parent/child relationship that is touching. Granted, will we remember that Robinson's juice is the maker of this ad? Possibly not, but the ad is well executed.
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