Brosurance

What is advertising coming to? Modeled after the "got milk?" campaign, this is the most creative attempt I have seen to encourage consumers to get obamacare's new healthcare plan. Now I'm not going to get into a political debate here, but I do have to say that this is well targeted at the stereotyped image of college-aged consumers in Colorado. Though how will others perceive this?

Jesus burger?

Just saw an interesting news bit on the "Ghost Burger" - a burger that is filled with religious references. It has a communion cracker on top and flows with red wine that is supposed to be similar to Jesus' blood. Is this a new tactic at marketing to the religious? Or is it to make a mockery of religion? This is a very risky move. Religious consumers hold strongly to their values and decreasing the sacredness of these values (i.e., turning it into a regular consumption product) will likely cause the religious to turn against this burger. And why would someone that is not religious want to purchase such a product either? Bad move.